Released on: June 19, 2008, 8:23 am

Press Release Author: Samantha Woolstencroft

Industry: Electronics

Press Release Summary: VAR Printerland to increase market share through education
and the help of Lexmark

Press Release Body: VAR Printerland has pledged to delve even deeper in to the
education sector with the help of manufacturer Lexmark and is launching the project
with a massive rugby giveaway.

The drive has already seen educational clients increase to 45% and now Printerland
is set to broaden its scope further, encouraging all manufacturers to provide for
the sector.

To capture even more of the education market, an entire department dedicated to
education has been set up. Devoted education account managers and support teams will
offer technical assistance for a whole range of printer manufactures, including
Lexmark, Xerox, Oki, Samsung and Brother.

As a main sponsor of Sale Sharks, Printerland is providing tailor-made education
promotions. This features a nationwide Guinness Premiership Rugby programme for
schools where Printerland is offering 1000 free tickets to school children.

Marcus Harvey, Lexmark channel sales director said: "Lexmark is very excited about
the investment and commitment demonstrated by Printerland. Our proven heritage of
providing unique solutions in the education arena stands us in good stead to work
with Printerland."

VAR Printerland MD, James Kight said: "I'm really happy to be leading the field into
the education market. The support we've had from both suppliers and schools has been
phenomenal and we hope in partnership with Lexmark to build on this success even
further."


About Printerland.co.uk
Established in 1993, Printerland has built up substantial revenues allowing it to
maintain a large stock holding. By concentrating on matching customer needs and
utilising economies of scale Printerland passes on lower costs to customers.

Partnerships with major manufacturers allow Printerland to offer a huge range of
printers from well known brands such as Xerox, Oki, HP, Brother, Lexmark, Epson,
Samsung and Canon. In addition, manufacturer backing gives continual access to
product training and support, leading to skilled, motivated sales staff.

For more information, please visit http://www.printerland.co.uk

About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more
than 150 countries with a broad range of printing and imaging products, solutions
and services that help them to be more productive. In 2007, Lexmark reported $5.0
billion in revenue. Learn how Lexmark can help you get more done at
www.lexmark.co.uk

Lexmark and Lexmark with diamond design are trademarks of Lexmark International,
Inc., registered in the U.S. and/or other countries. All other trademarks are the
property of their respective owners.

Web Site: http://www.printerland.co.uk

Contact Details: City Tower
Piccadilly Plaza
Manchester
M14 BT

Phone: 08704211585
Fax: 08704211585
Email: sam@ukfast.net
Website: http://www.printerland.co.uk